Employer Career Zone

​Writing Job Adverts

Information we need about your organisation:

  • Your organisation's name, full postal address (including postcode), telephone number and email address.
    All email addresses should have an organisational domain name (i.e. you@yourcompany.com). We do not normally accept emails from webmail account providers (e.g. hotmail, yahoo or gmail) although we may make exceptions on a case-by-case basis.
  • A short description of your organisation.
  • Your company registration or charity commission number as applicable.

Information we need about your vacancy:

  • The vacancy job title.
  • The closing date (please note that we will not run vacancies beyond 1st August in the current academic year).
    We do not normally allow vacancies to be extended beyond the 1st August i.e. the end of the academic year that they are submitted; some allowances will be made for vacancies posted near to the end of the academic year.
  • We strongly recommend that you post vacancies a minimum of 2 weeks before the closing date. This is to ensure that potential candidates have time to view the vacancy and compile a quality application. If you are sending vacancies by email, we recommend 3 weeks to account for the additional inputting time, especially during busy periods. Although we endeavour to satisfy short-notice requests, we cannot guarantee this.
  • The number of posts available
  • The hours required i.e. full time or part time.
    We won't advertise casual work for students offering in excess of 24 hours per week during term-time.
  • Basic details of the employment contract including whether it is permanent, fixed-term or temporary, a general indication about hours expected. It is assumed that the Employment Status of positions being offered is that of Worker or Employee. If the Employment Status of the position is of another kind (e.g. self-employed or employee shareholder) this must be fully disclosed.
  • A very short description of the job, usually a sentence or two – this will appear on search lists and RSS feeds, so it should be concise but accurate.
  • A longer description of the vacancy for the advert - this should usually include, at minimum: a short description of your organisation; an illustration of the nature of the role and its key responsibilities; some information about the sort of applicant you are looking for highlighting any specific requirements
  • Application instructions, including any appropriate contact details and website links.
  • The location of the job.

Salary Issues:

  • We recommend that you post salary details, so that candidates will have reasonable expectations and can make an informed decision about whether or not to apply.
  • Despite this recommendation, we allow adverts that do not include salary details. However, you will still be required to disclose details to us so we can confirm compliance with the National Minimum Wage.
  • Please note we do not advertise positions offered on a commission-only basis.
  • Jobs with a commission-related salary structure should include a basic salary, plus an On-Target-Earnings figure.
  • Do not use "depending on experience" or variants as this can be regarded as age discrimination.
  • All salaries for UK vacancies must meet National Minimum Wage requirements. Vacancies in other countries should conform to local employment law.
  • We only accept unpaid or 'expenses only' vacancies from registered charities. Commercial organisations that offer unpaid positions in the UK could be putting themselves at risk of legal action. Further details on our policy on unpaid positions.

Style Guide:

  • All submissions should be written in a concise and professional manner, using only objective and factual statements and claims.
  • Avoid subjective language e.g. "we're a wonderful company to work for".
  • Avoid using "internal" language that may not be understandable to external candidates.
  • Avoid simply copying and pasting full job descriptions. If you feel the need to include a full job description, include it as an attachment, not as a substitute for an advert.


What we don't advertise:

  • Pyramid selling schemes.
  • Any opportunity that asks for an up-front payment from jobseekers.
  • Positions for students to share academic material or study notes.
  • Advertisements that contain premium rate telephone numbers.
  • Competitions.